Yeo Hiap Seng Limited SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4701
Advertisements

SWOT Analysis of Yeo Hiap Seng Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yeo Hiap Seng Limited

Parent Company

Far East Organization

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

The winning formula

USP

The rich heritage and history of the company

STP

Segment

Anyone who consumes processed ‘convenience style’ food and beverages

Target Group

Families, especially mothers and young kids

Positioning

Convenient food and beverages at competitive prices

SWOT Analysis

Strengths

1. Known for its product innovations
2. Well diversified food and beverage product portfolio
3. All its health beverages are endorsed by the Health Promotion Board
4. Brand’s long heritage and leadership position in Asian drinks market

5. It also has a tie-up with beverage giant Pepsi in Asia

Weaknesses

1. The food division is yet to mark its presence in emerging markets like India, China etc.
2. Competition to its home grown beverages from the other brands the company distributes means limited market share

Opportunities

1. Create brand awareness in countries other than Singapore
2. Expansion into infant foods and related businesses
3. Expansion into conventional flavours to cater to non-Asian customers

Threats

1. Intense competition from the existing players in the beverage industry in emerging markets
2. Emergence of healthy low calorie beverages as potential substitutes
3. Growing unpopularity of canned foods

Competition

Competitors

1. Bee Cheng Hiang
2. BreadTalk Group Limited
3. Clouet Trading Pte. Ltd.

 

The table above concludes the Yeo Hiap Seng Limited SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Yeo Hiap Seng Limited. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: