Asconi Corp SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 668
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SWOT Analysis of Asconi Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Asconi Corp’

Parent Company

Asconi Corp

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Premium Asconi Quality

USP

Popularity with low-income consumers

STP

Segment

Anyone who consumes alcoholic beverages

Target Group

Anyone who prefers to consume sweet/desert wines

Positioning

High-quality value priced products customized to the needs of specific markets

SWOT Analysis

Strengths

1. Production in the area of Puhoi, extremely famous for its traditional and old wine making techniques
2. Availability in bag in the box variety
3. Modernised wine manufacturing processes
4. International Food Standard implemented wines

Weaknesses

1. Unavailability in emerging markets like Asia
2. Lack of proper marketing and advertising campaigns
3. Reducing exports to Russia, its biggest export market

Opportunities

1. Expand into markets in South east Asia
2. The growing perception that wine is a healthy alcoholic beverage
3. Expansion into online order and delivery services

Threats

1. Saturation of wine consumption in mature markets like USA etc.
2. Emergence of new low-cost wine manufacturers
3. Volatility in export markets can affect the company as exports account for  large part of its sales

Competition

Competitors

1. Constellation Brands
2. Jackson Wine Estates
3. Brown-Forman Corporation



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