Asconi Corp SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 724

SWOT Analysis of Asconi Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Asconi Corp’

Parent Company

Asconi Corp




Food and Beverages

Tagline/ Slogan

Premium Asconi Quality


Popularity with low-income consumers



Anyone who consumes alcoholic beverages

Target Group

Anyone who prefers to consume sweet/desert wines


High-quality value priced products customized to the needs of specific markets

SWOT Analysis


1. Production in the area of Puhoi, extremely famous for its traditional and old wine making techniques
2. Availability in bag in the box variety
3. Modernised wine manufacturing processes
4. International Food Standard implemented wines


1. Unavailability in emerging markets like Asia
2. Lack of proper marketing and advertising campaigns
3. Reducing exports to Russia, its biggest export market


1. Expand into markets in South east Asia
2. The growing perception that wine is a healthy alcoholic beverage
3. Expansion into online order and delivery services


1. Saturation of wine consumption in mature markets like USA etc.
2. Emergence of new low-cost wine manufacturers
3. Volatility in export markets can affect the company as exports account for  large part of its sales



1. Constellation Brands
2. Jackson Wine Estates
3. Brown-Forman Corporation


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