Elders Limited SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 659
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SWOT Analysis of Elders Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Elders Limited’

Parent Company

Elders Limited

Category

Food

Sector

Food and Beverages

Tagline/ Slogan

-

USP

One of Australia’s leading suppliers of rural farm inputs

STP

Segment

Anyone who grows seeds, grains etc in Australia

Target Group

All across the customer segment

Positioning

A link to connect the farmers to the ultimate buyers

SWOT Analysis

Strengths

1. Along with seeds, fertilisers etc , the company also provides professional advice on agronomy
2. Unique relationship with Toepfer International, one of the world’s largest and trusted grain marketers
3. The company offers a number of different ways to farmers to sell their grains
4. Technology friendly services to its customers

5. The company has approx 4000 employees

6. Mergers and acquisitions have strengthened the brand

Weaknesses

1. Limited marketing campaigns
2. Lack of focus due to diversification into other markets like real estate etc
3. Heavy reliance on Toepfer International for their customers and distribution network
4.Increased costs due to the agronomists hired to give advice

Opportunities

1. To expand its presence outside of Australia and New Zealand
2. Incoming investment from outside Australia
3. To expand into oilseeds, oats, canola etc

Threats

1. Increasing wheat consumption within Australia, reducing the size of the export market
2. Volatility of export markets may severely impact business
3. Entry of foreign multinational players into the market

Competition

Competitors

1. Wellard Group
2. Gain growers
3. Viterra

 


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