R H Phillips Vineyards SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 687
Advertisements

SWOT Analysis of R H Phillips Vineyards with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘R H Phillips Vineyards Inc’

Parent Company

Constellation Brands

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Barrel Aged Wines (Toasted Head brand)

USP

Long and unique heritage of the vineyard

STP

Segment

Anyone who consumes alcoholic beverages

Target Group

Anyone who prefers to consume wine

Positioning

High quality wine available for premium and super premium customers

SWOT Analysis

Strengths

1. Brand loyalty among consumers due to the long heritage of the brand
2. Acquisition by Constellation Brands will help fuel the growth of the company
3. The famous Toasted Head label
4. Strong marketing campaigns and online presence

Weaknesses

1. Closure of the original RH Phillips Vineyard by Constellation Brands
2. Lack of a tasting room or a winery that customers can visit
3. Too much reliance on power brands for its sales

Opportunities

1. To expand into emerging markets of Asia
2. Expansion into wine tasting stores at all its vineyards
3. Leverage the growing perception of wine as a healthy alcoholic beverage

Threats

1. Loss of band identity due to acquisition by a multi-national corporation
2. Rising competition from new low-cost wine manufacturers
3. Saturation of wine consumption in mature markets like USA etc.

Competition

Competitors

1. Jackson Wine Estates
2. Brown-Forman Corporation
3. Bronco Wine Company

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.