Sensient Technologies Corporation SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 822

SWOT Analysis of Sensient Technologies Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Sensient Technologies Corporation’

Parent Company

Sensient Technologies Corporation


Colors, Flavors and Fragrance


Industrial products

Tagline/ Slogan

We bring life to products


Natural and safe additives



Anyone who consumes pre processed foods and beverages

Target Group

All age groups, from young kids to adults


One stop solution for all flavours, sweeteners and other additives for processed foods and beverages

SWOT Analysis


1. One of the broadest product ranges in the industry in its flavours and fragrances segment
2. Highly diversified portfolio with presence in dairy, sweeteners, flavours, colours etc
3. Presence in several international markets like US, Europe, Australia etc
4. 100 years of international experience in colours, extensive know-how and state-of-the-art technology

5. Approx 4000 people work with the organisation


1. Absence of a strong marketing and advertising campaign
2. Large expenditure on R&D compared to other players in the market
3. Susceptible to changing regulations in emerging markets


1. Introduction of in house marketing divisions in the emerging markets of South east Asia
2. Continue with its successful strategic acquisition strategy to expand into new markets
3. To expand its home and personal care products division in emerging markets


1. Growing consumer awareness against the side effects of artificial sweeteners and other flavours
2. Emergence of low cost competitors
3. Dominance of a few players in the market



1. Givaudan
2. Wild Flavors
3. Takasago



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.