Sensient Technologies Corporation SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 859
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SWOT Analysis of Sensient Technologies Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Sensient Technologies Corporation’

Parent Company

Sensient Technologies Corporation

Category

Colors, Flavors and Fragrance

Sector

Industrial products

Tagline/ Slogan

We bring life to products

USP

Natural and safe additives

STP

Segment

Anyone who consumes pre processed foods and beverages

Target Group

All age groups, from young kids to adults

Positioning

One stop solution for all flavours, sweeteners and other additives for processed foods and beverages

SWOT Analysis

Strengths

1. One of the broadest product ranges in the industry in its flavours and fragrances segment
2. Highly diversified portfolio with presence in dairy, sweeteners, flavours, colours etc
3. Presence in several international markets like US, Europe, Australia etc
4. 100 years of international experience in colours, extensive know-how and state-of-the-art technology

5. Approx 4000 people work with the organisation

Weaknesses

1. Absence of a strong marketing and advertising campaign
2. Large expenditure on R&D compared to other players in the market
3. Susceptible to changing regulations in emerging markets

Opportunities

1. Introduction of in house marketing divisions in the emerging markets of South east Asia
2. Continue with its successful strategic acquisition strategy to expand into new markets
3. To expand its home and personal care products division in emerging markets

Threats

1. Growing consumer awareness against the side effects of artificial sweeteners and other flavours
2. Emergence of low cost competitors
3. Dominance of a few players in the market

Competition

Competitors

1. Givaudan
2. Wild Flavors
3. Takasago

 


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