Arby’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 760
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SWOT Analysis of Arby’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arby’s

Parent Company

Roark Capital Group; Wendy’s Company

Category

Quick service sandwich chains

Sector

Restaurants

Tagline/ Slogan

Slicing up freshness

USP

Use of freshly sliced meat

STP

Segment

Health conscious, taste seeking and upscale customers

Target Group

Modern Traditionalists

Positioning

Arby’s is the only restaurant chain to slice their meat in store everyday

SWOT Analysis

Strengths

1. One of few chains to offer roast beef sandwiches
2. Meat is freshly sliced in the restaurant

3. Wide product mix of sandwiches and salads

4. Age old brand that has been around since 1964

5. The company has approx 3500 chains across the US

6. The company has over 70,000 employees worldwide

Weaknesses

1. Tough competition means limited market share
2.Struggling financially. Sold by Wendy’s to current owners

Opportunities

1. Increasing advertising spend to improve brand awareness
2. Increasing number of chicken based dishes
3. Expanding to emerging markets

Threats

1. Highly competitive category
2. Increasing awareness about obesity
3.Competing head on with leader in  the category i.e Subway

Competition

Competitors

1. Subway
2. Quiznos



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