Bahama Breeze SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1634
Advertisements

SWOT Analysis of Bahama Breeze with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bahama Breeze

Parent Company

Darden Restaurants

Category

Caribbean restaurant chain

Sector

Restaurants

Tagline/ Slogan

Feed your island spirit

USP

Authentic Caribbean experience

STP

Segment

Islands and Sea food enthusiasts

Target Group

Urban youth and tourists

Positioning

Bahama Breeze provides a Caribbean escape with its food, drinks and atmosphere

SWOT Analysis

Strengths

1. Wide array of “Legendary” cocktails

2. Knowledge of island based ingredients and cuisine
3. Restaurant design based on Caribbean islands
4. Live in-house entertainment

5. Operates many restaurants across the United States

Weaknesses

1. Limited global brand awareness

2. Geographically present only in US hence limited market share

Opportunities

1. Expanding its operations to the American west coast
2. Expanding to college towns to attract youth

3. Offering fine dining experience

Threats

1. Upscale seafood restaurants offering better quality food
2. Limited room for geographical expansion

3. Small target group where switching cost is low

Competition

Competitors

1. Golden Krust Caribbean Bakery & Grill
2.Eddie V’s Prime Seafood



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.