Blimpie SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 980
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SWOT Analysis of Blimpie with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blimpie

Parent Company

Blimpie International, Inc.

Category

Submarine Sandwich chains

Sector

Fast Food

Tagline/ Slogan

America’s Sub Shop

USP

Fresh baked bread, romantic builds and sauces

STP

Segment

People who want a high quality sandwich at lunch

Target Group

Young and middle aged white collar workers

Positioning

Blimpie provides an experience with Real.Fresh.Taste

SWOT Analysis

Strengths

1.Capable of acquiring and developing brands

2.Franchise model has increased presence in almost all US states

3.Presence in non-traditional locations i.e. convenience stores, schools, office complexes and sports arenas

4.Strong brand recognition because it has around since 1964

5. There are over 2000 outlets across the US

Weaknesses

1.Lack of differentiation from others in the category

2.Limited market share owing to intense competition in the industry

Opportunities

1.Improve brand recall through creative national advertising

2.Introduce innovative products to edge out competition

3.Diversification of the menu

Threats

1.Highly competitive category

2.Increasing number of health conscious customers

3. Govt policies against food chain

Competition

Competitors

1.Jersey Mike’s Subs

2.Quiznos

3.Subway



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