Bravo! Cucina Italiana SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1179
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SWOT Analysis of Bravo! Cucina Italiana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bravo! Cucina Italiana

Parent Company

Bravo Brio Restaurant Group

Category

Italian restaurant chain

Sector

Restaurants

Tagline/ Slogan

Authentic Italian. Genuinely Delicious

USP

Old world cooking techniques

STP

Segment

People looking for a high quality Italian meal

Target Group

Young couples and family

Positioning

Upscale affordable dining with great tasting Italian food and inviting atmosphere

SWOT Analysis

Strengths

1.Use of fresh ingredients and Moderately priced

2.Italian style open kitchen

3.Good selection of wines and options available for people

4. Promotions and gift cards are used for customer loyalty programs

5. Over 30 restaurants spread across the US

Weaknesses

1.The presence is restricted to a few places in the US

2. Low substituting costs for customers means limited market share

Opportunities

1.Offer delivery service

2.Introduce more options like happy hours on the bar

3. More stores across US and global tie-ups in emerging economies

Threats

1.Specialty restaurants, especially pizzerias

2.Category is crowded with many competitors

3. Unfavorable govt policies can affect operations

Competition

Competitors

1.Olive Garden

2.Pizza Hut



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