Burger Street SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1063
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SWOT Analysis of Burger Street with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Burger Street

Parent Company

Family owned. Owned by Bill Waugh

Category

Quick server hamburger chains

Sector

Restaurants

Tagline/ Slogan

Deliciously Fresh

USP

Highest quality ingredients

STP

Segment

Traditional American burger lovers

Target Group

Sub Urban Dallas Fort Worth and Tulsa

Positioning

Small burger joint that provides comfort food for sub urban youth

SWOT Analysis

Strengths

1.Family owned business which has expanded through many outlets

2.Understanding of local tastes has been beneficial$

3.Fresh made to order food adds to customer satisfaction

4.Specialty beverages also available

5. Has been in the fast food industry since a long time

Weaknesses

1.Limited number of stores as compared to bigger food chains

2. Being a small chain, the revenue market share is less

Opportunities

1.Build brand loyal local customer base

2.Expand menu beyond burgers

3.Offer waiter service and delivery service at par with global industry standards

Threats

1.Large multinational burger chains

2.Health conscious customers

3. Changing economic scenarios and increasing prices of raw materials

Competition

Competitors

1.McDonald’s

2.Burger King



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