Captain D’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 747
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SWOT Analysis of Captain D’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Captain D’s

Parent Company

Centre Partners

Category

Fast-casual restaurants

Sector

Restaurants

Tagline/ Slogan

It's Gotta Be D's

USP

Highest quality ingredients procured from around the globe

STP

Segment

Sea food enthusiasts

Target Group

Middle class American couples and families

Positioning

Go-to restaurant for affordable seafood

SWOT Analysis

Strengths

1.Innovative menu which has received many awards

2.Special promotional offers through D’s club

3.Fresh hand-made food with speciality in seafood

4.Traditional southern hospitality and homely store design

5. Over 500 restaurants  spread across the country

Weaknesses

1. Almost every item on the menu is fried. Might be greasy

2. Low variety in the menu. Only seafood is available

3. Absence of healthy/ gluten free menu

Opportunities

1.Room for expansion to east coast of USA

2.Improving customer experience

3.Use franchisee model to expand geographically

Threats

1.Declining seafood consumption

2.Burger joints and sandwich shops adding seafood to their menu

3. Strict administration by Food authorities in the US

Competition

Competitors

1.Long John Silver’s

2.Arthur Treacher’s



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