Eagle Boys SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1158
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SWOT Analysis of Eagle Boys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eagle Boys

Parent Company

Eagle Boys

Category

Pizza

sector

Food chain and restaurants

Tagline/ Slogan

DELIVERING DELICIOUS, GREAT VALUE PIZZAS FOR OVER 25 YEARS

USP

Delicious Pizza that can be had in a local and fun filled trendy restaurant

STP

Segment

Families/ working professionals/students

Target Group

Families/ working professionals/students

Positioning

Pizza that will be home delivered and also can be had in restaurants offering local customized atmosphere

SWOT Analysis

Strengths

1.  Wide network of around 300 stores in Australia which is one of the largest in Australia in terms of no. of stores
2. Fast home delivery and fun filled customized ambience in the stores which are locally inspired
3.  More connected to the people since it is an Australian brand and also since it is involved in a lot of community activities
4.  The fastest growing network in the country compared to other QSRs

5. Good menu and high customer service

Weaknesses

1.  Variety is not offered as they concentrate mainly on Pizzas
2. People might perceive it as of lower quality than its American counterparts since it is not a global brand
3. Difficult to differentiate offering from its competitors

Opportunities

1. Geographical expansion within the country

2. Eagle boys have a small presence in countries India and Japan. Plan expansion of the brand in these countries so that it will get the image of a global brand

3.  Since it is a local brand, it can introduce more variety in their offering by introducing some local delicacies.

Threats

1.  Dominos Pizza has twice the number of stores as Eagle boys in the country.
2. People are moving towards healthy food and if this trend continues there might be sales drop in the industry
3. Since the restaurant market is highly fragmented, there will be constant threat of new entrants

Competition

Competitors

1. Dominos Pizza

2. Pizza Hut

 


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