Arctic Circle Restaurants SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 811
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SWOT Analysis of Arctic Circle Restaurants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arctic Circle Restaurants

Parent Company

Arctic Circle Restaurants

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Where the good stuff is

USP

Black Angus Beef burgers; America’s first Fry Sauce

STP

Segment

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Best & most original fast food

SWOT Analysis

Strengths

1. Original food menu with Black Angus Burger and fry sauce
2. Strong community involvement programs

3. The company has 70+ restaurants spread across US

4. Special offers and loyalty programs help retail customers

Weaknesses

1. Low market penetration; Concentrated only in Western states of US
2. High calorie food can sometimes turn people off

Opportunities

1. Strong opportunity to expand into other parts of USA
2. More innovative products to make a wholesome family meal experience

3. More advertising and marketing can help boost the brand image globally

Threats

1. People becoming more health conscious
2. Threat from new entrants and competitors

3. Economic fluctuations can affect the operational efficiency

Competition

Competitors

1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell

 


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