Big Boy SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1260
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SWOT Analysis of Big Boy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Big Boy

Parent Company

Big Boy Restaurants International BBRI

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Home of the Original Double Decker

USP

Double decker beef burgers

STP

Segment

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

A food joint for a wholesome complete meal

SWOT Analysis

Strengths

1. High variety of products with a big product line
2. Large breakfast options from eggs, waffles to shakes

3. Special packages for attracting senior citizens

4. Good advertising and marketing to attract kids with Big Boy logo

5. Big Boy merchandise to have strong brand association

6. The company has over 120 outlets spread across the US

Weaknesses

1. High calorie food not good for people who are health conscious
2. Predominantly concentrated in a few US states hence geographic limitations

Opportunities

1. Good opportunity to expand in other regions where preference for wholesome meal restaurants with large servings is high
2. Expand the product portfolio to attract vegetarians

Threats

1. Health consciousness increasing; reduction in people indulging into high calorie food
2. Threat from new entrants and competitors

3. Economic disturbances can cause operational issues

Competition

Competitors

1. McDonalds
2. KFC
3. Pizza Hut

4. Subway

5. Domino’s Pizza

6. TacoBell

 

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