Burgerville SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 747
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SWOT Analysis of Burgerville with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Burgerville

Parent Company

Burgerville

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Fresh. Local. Sustainable

USP

Use of local and natural ingredients

STP

Segment

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Burgers with fresh local ingredients

SWOT Analysis

Strengths

1. Natural ingredients like Tilamook Cheddar on the burger
2. Seasonal beverages using farm fresh fruits

3. Strong sustainability and community development programs

4. Burgerville cards to develop strong brand association

5. Close to 40 restaurants of the brand in US

Weaknesses

1. High calorie food not good for people who are health conscious
2. Predominantly concentrated in few places in US hence less market share

Opportunities

1. Good opportunity to expand in the East where there are few burger joints serving farm fresh ingredients
2. Expand the product portfolio to attract vegetarians

3. More advertising and marketing can boost brand image

Threats

1. Health consciousness increasing; reduction in people indulging into high calorie food
2. Threat from new entrants and competitors expanding in the West

Competition

Competitors

1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell

 


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