Carino’s Italian Grill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 607
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SWOT Analysis of Carino’s Italian Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carino’s Italian Grill

Parent Company

Carino’s Italian Grill

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Just more than eating out

STP

Segment

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Restaurant to get classic Italian food

SWOT Analysis

Strengths

1. Strong presence across all regions of USA and also few places abroad
2. Fresh food prepared on order

3. Serves classic Italian food and signature dishes

4. Wonderful service and special kids menu

5. Over 170 restaurants give a good reach of its brand across US

Weaknesses

1. Product and service differentiation low as compared to competitors

2. High calorie food not good for people who are health conscious

Opportunities

1. Expansion to further international locations in Asia and Middle-East
2. Expand the product portfolio with more signature dishes

3. Marketing exercises ad loyalty programs can help boost customers

Threats

1. Health consciousness increasing; reduction in people indulging into high calorie food
2. Threat from new entrants and competitors

Competition

Competitors

1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell

 


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