Charley’s Grilled Subs SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 732
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SWOT Analysis of Charley’s Grilled Subs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Charley’s Grilled Subs

Parent Company

Charley’s Grilled Subs

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Hot food prepared in front of the customer’s eyes

STP

Segment

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Delicious cheesecakes and fantastic desserts

SWOT Analysis

Strengths

1. Strong presence across all regions of USA
2. Fresh quality ingredients and casual comfortable setting

3. Brotherly Love community engagement program

4. Over 400 restaurant chains with a few outlets abroad as well

5. The brand is focused on providing hot food, prepared in front of the customer.

Weaknesses

1. Brand switching can be high as differentiation with competitors is low

2. Low international presence

Opportunities

1. Opening more outlets in free-standing locations

2. Expansion to further international locations in Asia and Middle-East
3. Product line extension with more sauces and product variety

Threats

1. People still prefer taste of junk food
2. Threat from new entrants and competitors

Competition

Competitors

1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell

 


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