The Cheesecake Factory SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4672
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SWOT Analysis of The Cheesecake Factory with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Cheesecake Factory

Parent Company

The Cheesecake Factory

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Generous portions with inventive menu section

STP

Segment

People willing to have a hygienic and delicious non-conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Delicious cheesecakes and fantastic desserts

SWOT Analysis

Strengths

1. Strong presence across all regions of USA
2. Fresh quality ingredients and casual comfortable setting

3. Large assorted menu; big product line

4. Special SkinnyLicious menu for diet conscious customers

5. Over 175 restaurants offer a wide variety of menu

Weaknesses

1. High calorific value in the food tarnished brand image

2. Low international presence as compared to bigger food chains

Opportunities

1. Expansion to further international locations in Asia and Middle-East
2. Product line expansion in the health segment with low calorie desserts

3. More focused marketing and branding can increase customer penetration

Threats

1. People becoming more health conscious
2. Threat from new entrants and competitors

3. Economic turbulence can cause issues in business operations

Competition

Competitors

1. McDonalds
2. KFC
3. Big Boy

4. Subway

5. Domino’s Pizza

6. TacoBell

 

The table above concludes the The Cheesecake Factory SWOT analysis along with its marketing strategy and brand parameters.

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