Burn Energy Drink SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3551
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SWOT Analysis of Burn Energy Drink with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Burn’

Parent Company

Coca Cola

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Fuel Your Fire

USP

The Coca Cola brand

STP

Segment

Anyone who consumes caffeinated beverages

Target Group

Youth, both working professionals as well as students

Positioning

Gives you the power to keep on going

SWOT Analysis

Strengths

1. The only energy drink by the huge brand, Coca Cola
2. Strong distribution network, available in 80 countries
3. Strong digital and online marketing presence
4. Large scale involvement in music concerts and other initiatives across the globe

5. Association with sports events increases reach

Weaknesses

1. Unavailability in the growing market of India China
2. Lack of product specific advertising in certain markets

Opportunities

1. To form strategic alliances with companies with a ‘health conscious image’
2. Expand its association with more popular sports like cricket, soccer etc.
3. Launch of different flavours

Threats

1. Availability of substitutes like functional water etc.
2. Increased consumer awareness regarding adverse health effects of such drinks
3. Increasing regulation in emerging markets

Competition

Competitors

1. Gatorade
2. Monster
3. Red Bull

 

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