Pepsi Bottling Group SWOT Analysis, USP & Competitors
Posted in Food & Beverages, Total Reads: 1910
SWOT Analysis of Pepsi Bottling Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
‘Pepsi Bottling Group Inc’
Food and Beverages
World’s largest bottler of Pepsi-Cola beverages
Any company which manufactures ready to consume beverages in convenience packaging
Pepsi and its associated drinks
High quality bottling services exclusively for PepsiCo
1. Exclusive right to manufacture, sell and distribute Pepsi-Cola beverages in all or a portion of most states, the District of Columbia, nine Canadian provinces, Spain, Greece, Russia, Turkey and Mexico 2. Merger into Pepsi Beverages Company has increased the strength of the company 3. Extensive distribution network 4. The increasing efficiency of means of manufacturing
1. The high level of dependency on a single customer increases risk substantially 2. Low bargaining power with the customers due to presence of large number of players in the market
1. To form a strategic alliance with companies other than Pepsi to diversify its risk 2. To vertically integrate and move into production of concentrates 3. To form a union among different bottlers to increase the total bargaining power within the industry
1. The constant innovation in packaging mechanisms requires high reinvestments 2. The ‘squeezing’ of margins for the bottler from both the consumer and customers side 3. Emergence of fountain and other types of colas
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