Champps Americana SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1271
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SWOT Analysis of Champps Americana with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Champps Americana

Parent Company

Champps Entertainment Inc.

Category

Casual dining and sports bar

Sector

Restaurants

Tagline/ Slogan

Best seat outside the stadium

USP

Best atmosphere to enjoy a game

STP

Segment

Sports Fans

Target Group

Urban youth and middle class

Positioning

Premium sports bar. Hand crafted food. Awesome Local beers

SWOT Analysis

Strengths

1. Strong association with Sporting events

2. Large screens to watch sports games

3. 50 locations on east coast and Midwest
4. Fun atmosphere for everyone

5. Live entertainment adds to the customer experience

6. Large selection of beers adds variert

Weaknesses

1. Struggling financially
2. High competition in the industry means limited revenue share

Opportunities

1. Establish presence on the west coast
2. Advertising on national media channels
3. Expanding menu to diversify offerings

Threats

1. Highly competitive category
2. Lack of strong differentiation
3. Increasing price of supplies

Competition

Competitors

1.Buffalo Wild Wings Grill & Bar
2.Dave and Buster’s
3.Smokey Bones BBQ & Fire Grill

 

 


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