Cheeseburger in Paradise SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 652
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SWOT Analysis of Cheeseburger in Paradise with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cheeseburger in Paradise

Parent Company

Luby’s Inc.

Category

Casual dining

Sector

Restaurants

Tagline/ Slogan

Savour the taste of paradise

USP

Use of fresh meat and fresh ingredients

STP

Segment

Island and Caribbean food enthusiasts

Target Group

Urban lower-Middle income youth

Positioning

Local island getaway

SWOT Analysis

Strengths

1. High brand recognition- Associated with a popular song
2. Assortment of handcrafted cocktails
3. Relaxing atmosphere
4. Signature juicy and flavourful cheeseburgers

5. Strong online presence

6. Affordable prices means good customer attraction

7.Engagement with the local communities

Weaknesses

1. Known for specialty drinks more than food
2. No mass media presence
3. Limited number of locations

Opportunities

1. Exploit the highly rated specialty drinks
2. Offer catering services
3. Leverage TV screens to attract bigger crowds

Threats

1. Small size of target group
2. Increasing number of health conscious consumers
3. Lack of a strong differentiator

Competition

Competitors

1. Bahama breeze
2. Golden Krust Caribbean Restaurant and Bakery
3. Eddie V’s prime seafood




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