Chips Family Restaurant SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1066
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SWOT Analysis of Chips Family Restaurant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chips Family Restaurant

Parent Company

Family owned business

Category

Breakfast & Brunch place

Sector

Restaurants

Tagline/ Slogan

The best pancakes around

USP

40 varieties of pancakes

STP

Segment

Pancake lovers

Target Group

Families with young children

Positioning

Family restaurant where everything is homemade

SWOT Analysis

Strengths

1. Voted best pancakes in Connecticut for many years
2. 40 varieties of pancakes
3. Favourite breakfast items are sold all day
4. Good service and friendly atmosphere

5. Give back to the community

6. Gluten free menu

Weaknesses

1. Limited size of the menu
2. Only a few locations in Connecticut
3. Small market share and less revenues compares to bigger chains

Opportunities

1. It is a Greek restaurant; could introduce dishes from Greek cuisine
2. Expand within US and even explore the global market
3. Introduce other breakfast dishes

Threats

1. Upscale brunch restaurants
2. Struggle to keep costs low
3. Seen only as a breakfast place

Competition

Competitors

1. Johnny’s Restaurant
2. The New Pop’s family restaurant
3.IHOP

 

 

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