Cinnabon SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2263
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SWOT Analysis of Cinnabon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cinnabon

Parent Company

Focus Brands

Category

Baked goods store

Sector

Restaurants

Tagline/ Slogan

Life needs frosting; World famous cinnamons

USP

Use of Makara cinnamon from Indonesia

STP

Segment

Hedonic consumers

Target Group

Customers of all demographics looking for a quick bite

Positioning

The world’s best cinnamon roll

SWOT Analysis

Strengths

1. First mover advantage. Brand is synonymous with category
2. Signature cinnamon roll is recognized worldwide
3. Freshly baked goods

4. Strategically located in high traffic areas
5. 750 bakeries operating in more than 30 countries

6. Affordable price and very good quality

Weaknesses

1.Lack of brand building on mass media
2. Being a small firm, lesser profits than big companies

Opportunities

1. Healthy alternatives on the menu
2.Expansion into emerging countries
3.Introduce coffee and provide café like atmosphere

Threats

1. Copycat stores
2. Pillsbury introduced their own line of cinnabons
3. Brand name is used to refer to the product

Competition

Competitors

1. T.J. Cinnamon
2.Mrs.Field’s original cookies
3.Emily’s cinnamon rolls

 

 

 


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