Cinnabon SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Cinnabon is one of the leading brands in the food & beverages sector. Cinnabon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cinnabon:

Cinnabon Strengths

  1. First mover advantage. Brand is synonymous with category
  2. Signature cinnamon roll is recognized worldwide
  3. Freshly baked goods
  4. Strategically located in high traffic areas
  5. 750 bakeries operating in more than 30 countries
  6. Affordable price and very good quality

Above are the strengths in the SWOT Analysis of Cinnabon. The strengths of Cinnabon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cinnabon Weaknesses

  1. Lack of brand building on mass media
  2. Being a small firm, lesser profits than big companies

These were the weaknesses in the Cinnabon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cinnabon Opportunities

  1. Healthy alternatives on the menu
  2. Expansion into emerging countries
  3. Introduce coffee and provide café like atmosphere

Above we covered the opportunities in Cinnabon SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cinnabon Threats

  1. Copycat stores
  2. Pillsbury introduced their own line of cinnabons
  3. Brand name is used to refer to the product

The threats in the SWOT Analysis of Cinnabon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cinnabon SWOT analysis.

Continue reading more about the brand/company.

About Cinnabon

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cinnabon Overview
Parent Company

Focus Brands

Category

Baked goods store

Sector

Food & Beverages

Tagline/ Slogan

Life needs frosting; World famous cinnamons

USP

Use of Makara cinnamon from Indonesia

Cinnabon STP
Segmentation

Hedonic consumers

Target Market

Customers of all demographics looking for a quick bite

Positioning

The world’s best cinnamon roll

 

 

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cinnabon. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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