Cosi SWOT Analysis, USP & Competitors

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SWOT Analysis of Cosi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cosi

Parent Company

Cosi Inc.

Category

Sandwiches and Salads restaurant

Sector

Restaurants

Tagline/ Slogan

Life should be delicious

USP

Open flame stone oven

STP

Segment

Urban and Contemporary

Target Group

Urban professionals

Positioning

It is a constantly surprising, always delightful experience.

SWOT Analysis

Strengths

1. Signature flatbread and salad
2. Look and feel of a Parisian cafe
3. Premium convenience experience
4. More than 100 restaurants in 16 states

5. Exclusive kids menu to target the younger crowd

6. Nutritional info is provided

Weaknesses

1.Limited geographic presence means lesser market share than global players
2.Inconstistent service across some franchises is a concern

Opportunities

1.Emphasize on healthiness and freshness of sandwiches
2.Expand the breakfast and coffee menu
3.Leverage social networking and other online media

Threats

1.Highly competitive category
2.Large well established sandwich shops
3.Lack of differentiating factor

Competition

Competitors

1.Subway
2.Blimpie’s
3.Quiznos

 

 

The table above concludes the Cosi SWOT analysis along with its marketing strategy and brand parameters.

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