Daphne’s California Greek Café SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 628
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SWOT Analysis of Daphne’s California Greek Café with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daphne’s California Greek Café

Parent Company

Owned by Bill Trefthen

Category

Fast casual Greek restaurant

Sector

Restaurants

Tagline/ Slogan

Fresh, Greek and Delicious

USP

Flexible and customizable menu

STP

Segment

Greek food enthusiasts

Target Group

Urban youth and teenagers

Positioning

California meets Greek cuisine, with an emphasis on freshness

SWOT Analysis

Strengths

1. Recently revitalized culture enhances thr brand
2. Voted best restaurant few years in a row in San Diego
3. Gluten free and healthy menu

4. Live entertainment adds to the ambience

5. Mobile app available which gives instance access

6. 60 locations throughout Arizona and California

Weaknesses

1. Weak Geographic expansion is a concern
2.Competitor differentiation is very less which means limited customer loyalty

Opportunities

1. Use franchising model to extend reach
2. Increase traffic to social networking sites
3. Advertise on local television

Threats

1. Californian theme cannot be extended to other states easily
2. Specialty restaurants that focus on Greek food
3. Greek food is not well recognized

Competition

Competitors

1. Chiptole
2. Five guys
3. IHOP

 

 


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