Donatos Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 954
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SWOT Analysis of Donatos Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Donatos Pizza

Parent Company

Family Owned

Category

Pizza delivery

Sector

Restaurant

Tagline/ Slogan

The difference is delicious

USP

Edge to Edge toppings

STP

Segment

Pizza lovers

Target Group

Lower-Middle income

Positioning

The best place for golden, crispy thin crust pizzas

SWOT Analysis

Strengths

1. Thin crust pizza with lots of toppings
2. High brand equity and brand recognition in Ohio
3. Historic brand; Around since 1963
4. 200 locations in a few US  states

5. Active social media presence

6.Gluten free menu is an advantage

Weaknesses

1. Presence limited to few US states compared to international pizza joints
2. Not price competitive means high brand substitution to competitors

Opportunities

1. Improve image of both product and the store
2. Include other Italian dishes on the menu
3. Build on take and bake concept

Threats

1. Competition from national chains
2. Full-fledged Italian restaurant chains
3. Customers moving towards healthier options

Competition

Competitors

1.Dominos
2.Pizza Hut
3.Papa John’s

 

 

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