El Pollo Loco SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 998
Advertisements

SWOT Analysis of El Pollo Loco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

El Pollo Loco

Parent Company

Trimaran Capital Partners

Category

Casual dining restaurants

Sector

Restaurants

Tagline/ Slogan

Crazy you can taste

USP

Chicken marinated in special recipe of herbs, spices, fruit juices and garlic

STP

Segment

Mexican food enthusiasts

Target Group

Middle income families

Positioning

Healthiful, freshly prepared grilled food for the whole family

SWOT Analysis

Strengths

1. Signature citrus marinated chicken is a big attraction
2. More than 400+ restaurants in the US
3. Well trained and skilled “Grill Masters”
4. Brand name is indicative of authenticity

5. Active social media presence engages users

6. Participation in charitable events and giving back to the community

Weaknesses

1. Some items on menu are not suited to US tastes
2. Not creative enough in brand communication which causes less market share

Opportunities

1. Introducing a breakfast menu
2. Emphasize on excellent customer service in brand communications
3. Improving ambience and look of the restaurants

Threats

1. Competition from Mexican and grilled chicken restaurants
2. Rising cost of fresh ingredients
3. Customers moving towards healthier options

Competition

Competitors

1.Chiptole
2.Del Taco
3.Kentucky Fried Chicken



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.