Freddy's Frozen Custard & Steakburgers SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 856
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SWOT Analysis of Freddy's Frozen Custard & Steakburgers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Freddy's Frozen Custard & Steakburgers

Parent Company

Family Owned-Bill and Randy Simon

Category

Quick Service restaurant

Sector

Restaurants

Tagline/ Slogan

The Taste That Brings You Back

USP

Made to order food without having to wait

STP

Segment

American food enthusiasts

Target Group

Lower-Middle income families

Positioning

Quality, cooked-to-order meals that bring families and loved ones together

SWOT Analysis

Strengths

1. Freshly prepared orders
2. Rapid growth in number of franchisees
3. Entrepreneurial culture gives them an edge
4. Understanding of local tastes has been a boon

5. Highly involved in the community with over 100+ stores across USA

6. Novelty dishes like “Shoestring fries”

Weaknesses

1. Limited online presence and lack of strong differentiator
2. The brand has a low market share compared to big food chains

Opportunities

1. Offer bigger portions for slightly higher price
2. Use Frozen Custard as a differentiator
3. Advertise on local print and television media

Threats

1. Highly competitive category
2. Health conscious consumers require a lite or gluten free menu
3. Consumers unwilling to switch brands

Competition

Competitors

1. 5Guys
2. McDonald’s
3. Burger King



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