Gatti’s Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 799
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SWOT Analysis of Gatti’s Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gatti’s Pizza

Parent Company

Blue Sage Capital

Category

Pizza Buffet Chains

Sector

Restaurants

Tagline/ Slogan

Getting together over Gatti’s

USP

Delicious pizzas and fun environment

STP

Segment

People with a craving for Pizza

Target Group

Small-Middle income families from South-eastern United States

Positioning

A place where the family can eat delicious pizzas and enjoy live games

SWOT Analysis

Strengths

1. High brand recall of the brand in the USA
2. High on entertainment factor
3. Strong online presence
4. Age old secret recipe adds to wow factor

5. Freshly made dough and real cheese adds quality

6. 140+ stores in the target region

Weaknesses

1. Brand has a long way to go to compete with bigger pizza brands
2. Absence of gluten free or healthy menu can be a concern to health conscious customers

Opportunities

1. Cater to the teen and young adult segment
2. Establish stronghold in states besides Texas
3. Improve frequency of visits

Threats

1. Is perceived as a place only for Kids
2. Competition from other forms of entertainment i.e within malls
3. Rise of childhood obesity

Competition

Competitors

1. Chuck-E-Cheese
2. Pizza Hut
3. CiCi’s Pizza



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