IHOP SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2401
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SWOT Analysis of IHOP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IHOP

Parent Company

IHOP (International House Of Pancakes) DineEquity

Category

Breakfast Foods chain

Sector

Restaurants

Tagline/ Slogan

Everything you love about breakfast

USP

World famous pancakes

STP

Segment

Pancake and breakfast lovers

Target Group

People of all ages

Positioning

Affordable, everyday dining experience with warm and friendly service

SWOT Analysis

Strengths

1. High brand recognition and recall
2. 1500+ stores in Americas; and a few international locations in middle east.
3. Signature pancakes
4. Wide variety of breakfast, lunch and dinner dishes

5. Affordable across income segments

6. Licensed to sell breakfast products under IHOP at HOME

7. The company has over 30,000+ people who are employed

Weaknesses

1. Quality control issues across franchises
2. Limited lunch and dinner menu
3. Limited brand recall as compared to global food chains

Opportunities

1. Global expansion especially in the emerging economies
2. Expansion by acquisition of smaller brands
3. Improve menu for lunch and dinner

Threats

1. Competitive category by similar players
2. Smaller breakfast places offering better service
3. Health risks of consuming pancakes

Competition

Competitors

1. Denny’s
2. Perkins
3. Waffle House

 


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