Jersey Mike’s Subs SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1314
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SWOT Analysis of Jersey Mike’s Subs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jersey Mike’s Subs

Parent Company

Jersey Mike's Franchise Systems Inc

Category

Submarine Sandwich Chain

Sector

Restaurants

Tagline/ Slogan

Any combination gladly accepted

USP

Authentic east coast style subs

STP

Segment

Sandwich enthusiasts

Target Group

Lower-Middle income youth

Positioning

High quality freshly made subs

SWOT Analysis

Strengths

1. Decades of legacy of the brand. High brand recognition
2. 750+ locations spread across the USA
3. Strong online presence with a good user interface
4. Television media presence through advertising

5. Freshly sliced meat and good menu

6. Excellent service adds to customer experience

Weaknesses

1. Lack of healthy and gluten free menu
2. Limited only to US compared to global food chains
3. Generic USP and lack of strong differentiating factor

Opportunities

1. Expand to Midwest and West Coast US and abroad as well
2. Introduce healthier options on menu besides salads
3. Offer variety on the menu

Threats

1. Rising health consciousness of consumers
2. Highly competitive category
3. High operational costs for the industry

Competition

Competitors

1. Quiznos
2. Subway
3. Arby’s

 


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