Fry's Food and Drug SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 998
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SWOT Analysis of Fry's Food and Drug with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fry's Food and Drug

Parent Company

Kroger Co.

Category

Supermarket Chain

Sector

Retail

Tagline/ Slogan

Your Best Buys Are Always At Fry's

USP

Low-price items and a great shopping experience

STP

Segment

Sells across all demographic segments

Target Group

The middle and higher-income markets

Positioning

Positioned as a one-stop shopping concept on the lines of Walmart and Fred-Meyer stores

SWOT Analysis

Strengths

1.Cost advantage due to economies of scale

2.Rapid Online growth is boosting sales through a new channel

3. Strong Market position in the US through over 100 locations

4. Strong brand image and Branding Strategies

6. Diverse Inventory of products attracts customers

7. Customer loyalty is high because of strong focus on good service

8. New focus on incorporating renewable energy in stores gives the brand a good image– in partnership with Strategic Solar Energy and

APS

Weaknesses

1. Food poisoning outbreak in one of its manufacturing plant highlighted poor regulation

2.Poor Control over vendors affect operations

3. Growing influence of Workforce unions is a concern

Opportunities

1. Innovation in supply chain technology

2. Product and services expansion

3 Increase emphasis on private label brands especially those owned by parent Kroger Co.

4. Partnership with other companies like “The Little Clinic” to offer new services

5. Distribution and national expansion

6. Adding new exclusive brands and products to improve sales

7. Improve its pharmacy services which are a big draw of customers

Threats

1. Intense Competition from existing retailers
2. Economic slowdown

3. Lower cost competitors or imports
4. Product substitution
5. Walmart, as a competitor penetrating the market with better global ties and cheaper substitute (imported) products

6. External Changes like changing tax policies, government regulations, etc.

7. Increasing labour costs

Competition

Competitors

1. Fred-Meyer Stores

2. Walmart



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