Bottling Group LLC SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 605
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SWOT Analysis of Bottling Group LLC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Bottling Group LLC’

Parent Company

Pepsi Bottling Group

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

-

USP

A subsidiary of Pepsi’s biggest bottlers

STP

Segment

Any company which manufactures ready to consume beverages in convenience packaging

Target Group

Products of PepsiCo as well as any other companies they have alliances with

Positioning

High quality efficient bottling services at competitive costs

SWOT Analysis

Strengths

1. Association with one of the biggest beverage brands in the world
2. Ability to produce brands of partners of Pepsi reduces the risk involved
3. Affiliation with Pepsi Beverages Company will add to its brand value
4. Extensive distribution network

Weaknesses

1. Lack of scale of the company as compared to some of its competitors
2. Lack of ability to diversify and take on new customers on its own
3. Low bargaining power with the customers due to presence of large number of players in the market

Opportunities

1. To adopt and imbibe the latest technological innovations in packaging
2. Leverage the brand name of Pepsi to develop a strong reputation in the market
3. To form a union among different bottlers to increase the total bargaining power within the industry

Threats

1. Emergence of fountain and other types of colas
2. The ‘squeezing’ of margins for the bottler from both the consumer and customers side
3. The constant innovation in packaging mechanisms requires high reinvestments

Competition

Competitors

1. PepsiAmericas
2. Coca Cola Bottling Co.

 


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