Canandaigua B V SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 491

SWOT Analysis of Canandaigua B V with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Canandaigua B V’

Parent Company

Canandaigua B V




Food and Beverages

Tagline/ Slogan

Fine Wine, Spirits and Beers


One of the largest and most successful producers and marketers of wines, beers, and distilled spirits in the United States



Anyone who consumes alcohol

Target Group

Anyone who prefers wines, beers and distilled spirits


High quality alcoholic beverages at premium prices

SWOT Analysis


1. Large product portfolio with over 180 brands
2. Large scale distribution network
3. Second largest domestic producer of wines in USA
4. Several strategic acquisitions over the last decade has helped enhance the scope of the company

5. High quality branding and customer focus in the US


1. Dominance in mature beer markets . Reliance on power brands
4. Inadequate distribution system in certain markets US, UK but weak presence in emerging markets
2. Lack of brand recall due to recent change in name of the company


1. Comprehensive and integrated advertising and marketing of its products
2. Expand into a line of low calorie beers
3. Expansion into the emerging Asian beer market


1. Price wars among different manufacturers
2. Growing preference towards certain alcohols due to their perceived healthy image
3. Saturation of mature markets of US , Europe etc



1. Anheuser-Busch (Belgium)
2. Kirin Holdings Company (Japan)
3. SABMiller (UK)



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