Canandaigua B V SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 508
Advertisements

SWOT Analysis of Canandaigua B V with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Canandaigua B V’

Parent Company

Canandaigua B V

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Fine Wine, Spirits and Beers

USP

One of the largest and most successful producers and marketers of wines, beers, and distilled spirits in the United States

STP

Segment

Anyone who consumes alcohol

Target Group

Anyone who prefers wines, beers and distilled spirits

Positioning

High quality alcoholic beverages at premium prices

SWOT Analysis

Strengths

1. Large product portfolio with over 180 brands
2. Large scale distribution network
3. Second largest domestic producer of wines in USA
4. Several strategic acquisitions over the last decade has helped enhance the scope of the company

5. High quality branding and customer focus in the US

Weaknesses

1. Dominance in mature beer markets . Reliance on power brands
4. Inadequate distribution system in certain markets US, UK but weak presence in emerging markets
2. Lack of brand recall due to recent change in name of the company

Opportunities

1. Comprehensive and integrated advertising and marketing of its products
2. Expand into a line of low calorie beers
3. Expansion into the emerging Asian beer market

Threats

1. Price wars among different manufacturers
2. Growing preference towards certain alcohols due to their perceived healthy image
3. Saturation of mature markets of US , Europe etc

Competition

Competitors

1. Anheuser-Busch (Belgium)
2. Kirin Holdings Company (Japan)
3. SABMiller (UK)

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.