SWOT Analysis of Viking Distillery Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
‘Viking Distillery Inc’
Foods and Beverages
Subsidiary of one of the biggest alcohol manufacturers in USA
Anyone who consumes alcoholic beverages
Anyone who prefers to consume scotch and whiskey
Producers of some of the finest alcohol in USA
1. Association with one of the biggest alcohol manufacturing companies 2. Strong distribution network in developed markets of US, Europe etc. 3. Technologically advanced production process 4. Large variety in product portfolio
5. Have been accoladed for making some of the finest alcohol in US
1. Lack of a strong marketing initiative of its products 2. Lack of presence in emerging markets of Asia 3. Unavailability in different SKUs
1. Development of an expansive tasting room at the distillery 2. Development of certain ‘unique’ brands available only at the distillery to draw out consumers 3. To expand outside the mature markets of US and Europe
1. Emergence of wine as a healthy alcoholic beverage 2. Growing consumer awareness regarding the health side effects of consumption of certain alcohols like whiskey etc 3. Emergence of low cost competitors
1. Jim Beam Distillery 2. Brown Foreman Distillery 3. Luxco Disillery
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