Viking Distillery Inc SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 964
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SWOT Analysis of Viking Distillery Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Viking Distillery Inc’

Parent Company

Constellation Brands

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

NA

USP

Subsidiary of one of the biggest alcohol manufacturers in USA

STP

Segment

Anyone who consumes alcoholic beverages

Target Group

Anyone who prefers to consume scotch and whiskey

Positioning

Producers of some of the finest alcohol in USA

SWOT Analysis

Strengths

1. Association with one of the biggest alcohol manufacturing companies
2. Strong distribution network in developed markets of US, Europe etc.
3. Technologically advanced production process
4. Large variety in product portfolio

5. Have been accoladed for making some of the finest alcohol in US

Weaknesses

1. Lack of a strong marketing initiative of its products
2. Lack of presence in emerging markets of Asia
3. Unavailability in different SKUs

Opportunities

1. Development of an expansive tasting room at the distillery
2. Development of certain ‘unique’ brands available only at the distillery to draw out consumers
3. To expand outside the mature markets of US and Europe

Threats

1. Emergence of wine as a healthy alcoholic beverage
2. Growing consumer awareness regarding the health side effects of consumption of certain alcohols like whiskey etc
3. Emergence of low cost competitors

Competition

Competitors

1. Jim Beam Distillery
2. Brown Foreman Distillery
3. Luxco Disillery

 


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