Willamette Valley Vineyards Inc SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1010
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SWOT Analysis of Willamette Valley Vineyards Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Willamette Valley Vineyards Inc’

Parent Company

Willamette Valley Vineyards Inc

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Stewardship of the land

USP

One of America's Great Pinot Noir Producers

STP

Segment

Anyone who consumes alcoholic beverages

Target Group

Anyone who prefers to consume cool climate varietals of wine

Positioning

High quality wine for high end premium and super premium consumers

SWOT Analysis

Strengths

1. Strong digital and online presence
2. Weekend events and programmes at their vineyards help in attracting customers
3. All of its vineyards are certified sustainable (LIVE) and Salmon safe
4. Geographical advantage due to the unique red soil found in the vineyard

5. All fruits are handpicked for best quality

Weaknesses

1. Due to the high price of the wine, sale is restricted to a certain segment of customers
2. Absence of sparkling wines and white wines in product portfolio
3. Reliance on its power brand: its Pinot Noir
4. Unavailability of the bag in the box packaging

Opportunities

1. Expansion into sparkling wines and associated alcohols
2. The growing perception that wine is a healthy alcoholic beverage
3. Expansion of current distribution network into emerging markets

Threats

1. Heavy reliance on local labour and local weather for production
2. Emergence of new low-cost wine manufacturers
3. Saturation of mature wine markets like US, UK etc

Competition

Competitors

1. The Wine Group
2. Constellation Brands
3. E & J Gallo Winery

 


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