Wades Wines SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 542
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SWOT Analysis of Wades Wines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wades Wines

Parent Company

Wades Wines

Category

Beverages retail

Sector

Food and beverages

Tagline/ Slogan

-

USP

Collection of limited production wines

STP

Segment

Those knowledgeable about wines and spirits

Target Group

Regular alcohol consumers

Positioning

Making alcohol tasting and purchase a great experience

SWOT Analysis

Strengths

1. Knowledgeable and helpful staff to assist the selections of the spirits and wine tasting
2. The ambience and arrangement is excellent, the overall customer experience is good
3. Large selection of limited production wines of superior quality
4. Scheduled wine and beer tasting days for select beverages

Weaknesses

1. There is only one store, so presence is very limited, means less revenues and profits
2. The location is very difficult to find and in a business locality
3. There is no option for online purchase and subsequent delivery

Opportunities

1. The number of stores can be increased to cover a greater part of the country
2. The display across the aisles need to be better ordered to serve the ease of the customers.

Threats

1. The other retail chains have more store presence
2. Often, customers prefer inexpensive beverages or some customers are adamant on the particular wine and year

Competition

Competitors

1. Total Wine
2. BevMo!
3. Village Spirits Shoppe

 


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