SWOT Analysis of Wades Wines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and beverages
Collection of limited production wines
Those knowledgeable about wines and spirits
Regular alcohol consumers
Making alcohol tasting and purchase a great experience
1. Knowledgeable and helpful staff to assist the selections of the spirits and wine tasting 2. The ambience and arrangement is excellent, the overall customer experience is good 3. Large selection of limited production wines of superior quality 4. Scheduled wine and beer tasting days for select beverages
1. There is only one store, so presence is very limited, means less revenues and profits 2. The location is very difficult to find and in a business locality 3. There is no option for online purchase and subsequent delivery
1. The number of stores can be increased to cover a greater part of the country 2. The display across the aisles need to be better ordered to serve the ease of the customers.
1. The other retail chains have more store presence 2. Often, customers prefer inexpensive beverages or some customers are adamant on the particular wine and year
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