Sanitarium Health and Wellbeing Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2968
Advertisements

SWOT Analysis of Sanitarium Health and Wellbeing Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sanitarium Health and Wellbeing Company

Parent Company

Seventh-day Adventist Church

Category

Breakfast products

Sector

Food and Beverages

Tagline/ Slogan

Health Wellbeing

USP

Healthy, Energizing, High on Fibre Breakfast Food Products

STP

Segment

Food and beverages

Target Group

Young health conscious adults and household moms.

Positioning

Trusted company founded in 1898, producing a large range of breakfast cereals and vegetarian products.

SWOT Analysis

Strengths

1. Produces a large range of breakfast cereals and vegetarian products.

2. Its flagship product Weet-Bix, is a top-seller in the Australian and New Zealand breakfast cereal market.

3. Owned by a religious organization, they operate exclusively for charitable purposes.

4. Income tax exemption available to all companies and individuals in New Zealand who limit themselves to charitable purposes.

5. Nearly 2000 employees are a part of the organization

Weaknesses

1.  Business restricted to Australia and New Zealand, which means limited market share

2.  Sanitarium New Zealand and Sanitarium Australia although work together, but are now separate companies.

Opportunities

1. Expansion at global level and entering emerging economies for better markets.

2. Diversification into more FMCG products.

3. Focus on Supply chain management to reduce costs.

4. More charity and marketing campaigns.

Threats

1. Frequent tax exemption criticism by other competitors.

3. Market share decline due to high competition in the industry.

Competition

Competitors

1. Kellogg’s

2. Dick Smith foods

3. Kraft Foods (Mondelez International)

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.