American Water Star Inc SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 830
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SWOT Analysis of American Water Star Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Water Star Inc

Parent Company

American Water Star Inc

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Availability of large number of flavours like Hawaiian Tropic, Geyser Fruit, Geyser Sport, and Geyser Fruta

STP

Segment

Anyone who consumes non-alcoholic ready to drink (non-milk based) beverages on any occasion

Target Group

All age groups, from kids to adults

Positioning

100% naturally flavoured and healthy beverages

SWOT Analysis

Strengths

1. Large variety in product portfolio in terms of flavours
2. The products serve as alternative to products containing high sugar and caffeine levels
3. Extensive distribution network adds to brand value
4. Healthy and natural beverages with no fat, sodium etc

5. The company has benefitted from acquisitions of smaller brands

Weaknesses

1. Lack of marketing expertise compared to major brands
2. Lack of focus on the company due to reverse merger with another company
3. The company has a major share of the US market but doesn’t have a significant presence outside US

Opportunities

1. To expand into cola based beverages
2. Expansion into sodas, juices etc.
3. Can offer a range of ready to make cocktail/mock tails along with the flavoured water

Threats

1. Movement of companies like Coca Cola, Pepsi etc into the packaged water industry
2. Emergence of substitutes like sports drinks etc with extra energy supplements
3. Increasing consumption of colas, sodas etc as a substitute to water

Competition

Competitors

1. Dr. Pepper Snapple Group Inc
2. Coca Cola Bottling Company of Northern New England Inc
3. American Beverage Corporation

 


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