Beach Brew Beverage Co Inc SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 615
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SWOT Analysis of Beach Brew Beverage Co Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Beach Brew Beverage Co Inc

Parent Company

Beach Brew Beverage Co Inc

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Several events and weekend getaways organised at the brewery

STP

Segment

Anyone who consumes alcoholic beverages

Target Group

All those who prefer beer over other alcoholic beverages

Positioning

High quality premium beer with several variants

SWOT Analysis

Strengths

1. Competitive pricing helps it compete with competitor brands
2. Large variety in the product portfolio in the form of casks, one-off beers, seasonal etc.
3. Strong advertising and marketing campaigns
4. Driven by innovation in brewing technology

Weaknesses

1. Unavailability of different SKUs like cans etc.
2. Lack of distribution outside the United States means low market share
3. Saturation and low growth in mature beer markets of Australia, US

Opportunities

1. Expansion into the emerging markets of Asia
2. To introduce a line of low calorie beers
3. Expansion into other alcoholic beverages to reduce risk/dependence on beer sales

Threats

1. Increased awareness regarding the negative health effects of beer in comparison to other alcoholic beverages
2. Trend for micro-breweries, handcrafted and specific beers
3. Price wars among different brewers

Competition

Competitors

1. Anheuser-Busch
2. Boston Beer Co.
3. Pabst Brewing

 


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