Icy Splash Food & Beverage SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1168
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SWOT Analysis of Icy Splash Food & Beverage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Icy Splash Food & Beverage Inc

Parent Company

Icy Splash Food & Beverage Inc

Category

Food and Beverages

Sector

Food and Beverages

Tagline/ Slogan

-

USP

The company operates in three segments: Icy Splash, MountSpil, and Handmade

STP

Segment

Anyone who consumes carbonated drinks or baked goods

Target Group

Families and young children

Positioning

A one stop solution for healthy and convenient food and beverages

SWOT Analysis

Strengths

1. Extensive distribution network covering supermarket chains, gourmet stores, grocery stores, convenience stores, 99 Cent Stores
2. Regular expansion of product lines to include health and beauty products, baking products etc.
3. Large distributor of third party products
4. The Company imports various lines of specialty food and HBA products from Canada, Mexico, Argentina, Honduras, Greece, Turkey, Israel, Egypt, Oman, China, and India

Weaknesses

1. Heavy reliance of the company on local supply of raw materials
2. Since the company distributes products from countries other than USA, it is highly susceptible to changes in exports prices and related laws

Opportunities

1. To move into healthy and low calorie beverages
2. To set up exclusive bakeries/ cafés selling only Handmade and MountSpil labels
3. To explore vending machines as a potential distribution method

Threats

1. The increasing awareness among the consumers about the ill effects of pre processed foods and beverages
2. Emergence of low calorie/ health drinks as a potential substitute to carbonated beverages
3. Increasing competition in the beauty products market

Competition

Competitors

1. PepsiCo
2. Kraft Foods
3. Tyson Foods

 

The table above concludes the Icy Splash Food & Beverage SWOT analysis along with its marketing strategy and brand parameters.

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