L&L Hawaiian Barbecue SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 769
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SWOT Analysis of L&L Hawaiian Barbecue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

L&L Hawaiian Barbecue

Parent Company

L&L Franchise Inc.,

Category

Hawaiian theme restaurant

Sector

Restaurants

Tagline/ Slogan

The Original Hawaiian Barbecue!

USP

Hawaiian plate lunch

STP

Segment

Hawaiian culture enthusiasts

Target Group

Lower-Middle working demographic

Positioning

Using strong Hawaiian roots give customers an authentic Hawaiian taste and an authentic experience

SWOT Analysis

Strengths

1. Asian and American fusion cuisine delicacies available
2. 200+ restaurants in US, New Zealand and Japan
3. Generous portions attract customers
4. Utilize positive associations of tourism, relaxation etc. with Hawaii

5. Hawaiian theme interiors adds to the ambience

6. Good online and social media presence

Weaknesses

1. Concept of Hawaiian barbeque is not fully understood
2. Limited brand awareness and lesser revenues compared to big food chains

Opportunities

1. Offer healthy alternatives such as salads
2. Introduce a dessert menu
3. Offer waiter service to differentiate from fast food

Threats

1. Smaller Hawaiian restaurants offering better hospitality
2. Menu is perceived as unhealthy
3. Limited size of segment

Competition

Competitors

1. Truett’s Luau
2. Teri Hawaii
3. Bruddah’s



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