Logan’s Roadhouse SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 978
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SWOT Analysis of Logan’s Roadhouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Logan’s Roadhouse

Parent Company

Kelso & Company

Category

Steakhouse

Sector

Restaurants

Tagline/ Slogan

Where Steak Rules the Road

USP

Wood fire grilled steaks

STP

Segment

American Traditionalists

Target Group

Middle income adults

Positioning

Signature roadhouse experience

SWOT Analysis

Strengths

1. Famous Wood fire grilled steaks
2. Innovative Made from Scratch recipes
3. Free buckets of peanuts at every table
4. Retro style and locally inspired decorations

5. Extensive alcohol menu adds more offerings

6. Good online and media presence is an added advantage

Weaknesses

1. Less market share as compared to big food chains across the world
2. Lack of strong differentiator from competitors
3. Perceived as copy/imitation of other competitors

Opportunities

1. Involvement with the community to improve brand perceptions
2. Establish a theme besides being just a steakhouse
3. Leverage on the good customer service

Threats

1. Strong well established competitors
2. Has been resold multiple times. Needs financial stability
3. Steakhouses are offering entertainment with Bar&Grill

Competition

Competitors

1. Texas Roadhouse
2. Outback
3. Chili’s

 

 


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