SWOT Analysis of Mrs. Fields with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Z Capital and Carlyle Group
Snack foods retail
Give the Gift of Cookies
Gourmet cookies, brownies and gifts
Occasions of gifting
Lower-Middle income people of all ages
Gourmet cookies and brownies in fantastic gifts and gift baskets to share with your family, friends, and business associates!
1. High brand recognition and good product quality 2. 300 franchised locations in US and 20+ other countries 3. Associations with holidays and gifting 4. Gourmet cookies at affordable prices and Secret Mrs.Fields recipe
5. Over 4000 people are employed with the organisation
6. Loyal customer base due to its excellence
1. Low media presence compared to bigger players 2. Revenues are limited as compared to big food companies 3. Sales vary seasonally; highest during holidays 4. Lay-offs have continued due to restructuring
1. Collaborate with TCBY to become a complete dessert place 2. Expansion into emerging markets 3. Advertise on national television
1. Highly competitive category 2. Volatile tastes and preferences of consumers 3. Substitutes are many
Browse marketing analysis of more brands and companies similar to Mrs. Fields. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.