Old Country Buffet SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1290
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SWOT Analysis of Old Country Buffet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Old Country Buffet

Parent Company

Ovation Brands

Category

American Buffet restaurants

Sector

Restaurants

Tagline/ Slogan

Made for family

USP

Variety of grilled dishes

STP

Segment

American Traditionalists

Target Group

Lower-Middle income American families

Positioning

High quality food at affordable prices in a family friendly atmosphere

SWOT Analysis

Strengths

1. Extensive menu for breakfast, lunch and dinner
2. Family friendly ambience
3. Affordable prices and Fresh salad bar

4. Regionally a well renowned brand in the restaurant business

5. In house mascot “O.C Bee” for greeting guests

6. 160+ locations throughout the United States

Weaknesses

1. Alternatively known as Hometown Buffet in some places
2. Less brand awareness means less market share
3. Inconsistent waiter service is a concern
4. Overcrowding and long waiting times

Opportunities

1. Introduce chef specialty and signature dishes
2. Healthier menu
3. Associate and engage with the community

Threats

1. Highly competitive category
2. Price competition will drive down profits
3. Lack of differentiation

Competition

Competitors

1. Golden Corral
2. Olive Garden
3. Great American Steak and Buffet

 

 


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