Papa Gino’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1121
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SWOT Analysis of Papa Gino’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Papa Gino’s

Parent Company

Papa Gino's Holdings Corporation, LLC

Category

Pizzeria

Sector

Restaurants

Tagline/ Slogan

Let’s Eat; Pizza at its best

USP

American style pizzas

STP

Segment

Italian food enthusiasts

Target Group

Lower-Middle income groups of all ages

Positioning

New England’s best pizza

SWOT Analysis

Strengths

1. Specializes in American style pizza
2. Variety of dishes including pastas, subs, salads and appetizers
3. High brand recall in state of Massachusetts
4. 200+ locations in Northeastern United States

5. Association with local sportspersons and sportsteams

6. Advertising on TV media adds value

Weaknesses

1. Intense competition means less market share growth
2. Often confused with Papa John’s which leads to loss of customers
3. No strong differentiator in terms of signature dishes

Opportunities

1. Introduce desserts and beverages
2. Engage with community in Massachusetts state
3. Increase active online presence

Threats

1. Highly competitive category
2. Threat from specialty family style pizzerias
3. Perception of pizzas as unhealthy food

Competition

Competitors

1. Papa John’s
2. Pizza Hut
3. Gatti’s Pizza

 


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