Popeyes Louisiana Kitchen SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2817
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SWOT Analysis of Popeyes Louisiana Kitchen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Popeyes Louisiana Kitchen

Parent Company

Popeyes Louisiana Kitchen, Inc.

Category

Fried chicken fast food chain

Sector

Restaurants

Tagline/ Slogan

Love That Chicken

USP

Cajun style chicken

STP

Segment

Fried chicken lovers

Target Group

Lower middle income adults

Positioning

Authentic Louisiana style chicken

SWOT Analysis

Strengths

1. Recognizable brand name from a famous cartoon
2. 1800+ restaurants in almost all US states
3. International presence in 20+ countries
4. Cajun style gravy and Cajun style rice

5. Advertising on radio and TV with Louisiana celebrities

6. Distinctive stores with red and yellow scheme

Weaknesses

1. Weak online presence on social media
2.Franchises are mostly at gas stations, which could mean low customer loyalty
3. Has not been able tl leave a strong impression globally

Opportunities

1. Entry into emerging Asian markets
2. Use Popeye the sailor man to enhance brand image
3. Introduce a healthy menu and more variety

Threats

1. Rising cost of ingredients
2. Highly competitive category
3. Rising health consciousness among consumers

Competition

Competitors

1. KFC
2. Long John Silvers
3. Boston Market

 

 


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