Quiznos SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3213
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SWOT Analysis of Quiznos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quiznos

Parent Company

QIP Holder LLC

Category

Submarine sandwich chains

Sector

Restaurants

Tagline/ Slogan

MMMM.. Toasty

USP

Toasted submarine sandwiches

STP

Segment

Health conscious consumers

Target Group

Lower-Middle income urban adults

Positioning

High quality and healthy sandwiches

SWOT Analysis

Strengths

1. Chef-specialty items are introduced frequently
2. 1500 locations across United States
3. 600 international locations
4. Good brand recall is a strong advantage

5. Freshly sliced meats and bread and Use of toasted bread

6. Good branding exercises through advertising at Superbowl, TVCs and print ads

Weaknesses

1. Struggling financially and fighting legal issues
2. No strong differentiator and No gluten free menu
3. Organization restructuring caused a lot of operational issues

Opportunities

1. Improve presence in emerging Asian markets
2. Rising health consciousness of consumers
3. Introduce innovative items on the menu

Threats

1. Highly competitive category
2. Rising cost of operations and ingredients
3. Healthier substitutes to sandwiches

Competition

Competitors

1. Subway
2. Arby’s
3. Blimpie’s

 

 


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