Red Hot & Blue SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 525
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SWOT Analysis of Red Hot & Blue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Hot & Blue

Parent Company

Privately owned by John Walker and Randy McCann

Category

Barbeque and Grill chains

Sector

Restaurants

Tagline/ Slogan

Pigs, Pork and Blues

USP

Memphis style barbeque

STP

Segment

American Barbeque lovers

Target Group

Middle income American traditionalists

Positioning

Blues themed restaurant with southern hospitality

SWOT Analysis

Strengths

1. Barbeque is a popular style in Southern United States
2. Blues themed restaurants adds to creative ambience
3. Understanding of local tastes is good
4. Patriotic associations with the brand name

5. Use of authentic barbeque grills at 30+ locations in US

6. Southern hospitality and friendly customer service

Weaknesses

1. Limited geographic reach compared to big international brands
2. Not perceived as providing value for money
3. Low brand awareness due to weak online presence

Opportunities

1. Provide live entertainment in tune with blues theme
2. Introduce a healthy menu
3. Expand beyond Southern USA

Threats

1. Rising cost of fresh ingredients
2. Price competition from bigger barbeque chains
3. Unfavourable attitudes toward pork and barbeque

Competition

Competitors

1. Chilli’s
2. Virginia Barbeque
3. Jim N Nick’s BBQ

 


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